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ARE YOU TELLING THE THIRD GREATEST LIE IN THE WORLD? Marketing Articles | November 26 Chris Carpenter Jersey , 2001
Back in Illinois in the 'fifties when I was growing up,my parents ... a lot. At some point over ... and the ... the ... start -- and they would fly thick and fast. Myparent


Back in Illinois in the 'fifties when I was growing up,
my parents entertained a lot. At some point over the
bourbon and the highballs the jokes
would start -- and they would fly thick and fast. My
parents were young and energetic and attracted their
peers.

Inevitably some wiseacre would say, "Do you know the
three greatest lies in the world?"

"First, the check's in the mail."

"Second Vince Coleman Jersey , of course I'll respect you as much in the morning."

Third... well, the third one was so blue it just wouldn't
do in a respectable publication like this one.

Since then times have changed and so has the THIRD GREATEST
LIE. At last it CAN be revealed: "I'm making money online."

It's Time We All Came From Missouri

The amount of misinformation circulating online is staggering.
Every day most of us receive something by email or review
something online which just isn't true. It just doesn't
smell right, right from the start.

Ordinarily, the claim either involves health, sex or money.

"3000 people signed up in my downline in the last 4 hours!"

"I made $15 Mark McGwire Jersey ,000 last month without ever once getting up off my
fanny."

"I created a multi-millionaire dollar business without ever
investing a penny of my money or breaking a sweat."

"I cured my cancer eating a bag of these potato chips, so help
me God!"

Oh, yes, we've ALL seen these incredible solicitations. Some
of us have been loonie enough to fall for them.

That's why we all need to re-assign ourselves to the Show-me
State and get serious about both reviewing the offers we receive --
and about doing business online the right way so we never have
to lie to get people to respond.

How To Use The Web So You Won't Have To Tell The Third Greatest
Lie -- Or Any Other Lie!

In advertising there's a famous line, "Sell the sizzle Whitey Herzog Jersey , not the
steak." What it means is: hype up your offer with a lot of fluff
so that people don't focus on what you're really offering.

People lie online because they don't have the one thing you must
have to succeed online: VALUE.

Companies great and small stay in business and grow because they
offer what people want.

We live in a Want Culture. Right from the moment we're born, we
want. We spend our entire lives wanting more and more and
more. That's just the way it is. Getting people to want is not
difficult. To be human is to want. Period.

Good people cater to these wants by offering VALUE.

Bad people cater to these wants by offering HYPE.

Thus when good people set out to market, they focus the
discussion on what the prospect gets -- the real, tangible,
beneficial things which the prospect gets by using what the
marketer is selling.

Bad people make one unsubstantiated claim after another.
In Alfred E. Newman fashion they say Lou Brock Jersey , "What me worry?", after
making yet another outrageous, unsubstantiated claim.
Their goal is to get the money and let the chips fall where
they may.

Understandably this strategy appalls real business people
who are in the business of offering value and building an
enterprise that lasts.

How common is this lying? All you have to do is open your
email in box any day; you'll see just how prevalent it is.

Recently, for instance, I received a newsletter with a huge
testimonial from a well-known internet entrepreneur about how
one of his distributors made as much as $84 Mike Shannon Jersey ,000 a month. Since
I'm a creditor in the bankruptcy case of that distributor,
I found this fact most interesting.

I emailed the fellow and said that either 1) his numbers
were incorrect or 2) either he or the distributor was lying.
I said that if the numbers were wrong, the entrepreneur
should publish a retraction. If the numbers were right,
the distributor had lied to the bankruptcy court.

There were two interesting consequences of my message:

1) the entrepreneur said he wouldn't print a retraction
and 2) the distributor called me and in a remarkable outburst
of candor admitted that he'd never made anywhere near the
amount of money credited to him publicly but that he certainly
wasn't going to do anything to clear the record.

MY response? I filed all the records with the bankruptcy
court, including an affadavit of the phone conversations Tim McCarver Jersey , and
blocked the distributor's bankruptcy. I also called for a
criminal investigation into what was clearly Internet consumer
fraud.

As this real-life case sadly proves, even when people are
confronted with the Third Greatest Lie, they keep lying, digging
the hole deeper for themselves.

Why didn't the entrepreneur just say his facts were wrong,
that he'd made a mistake?

Why did the distributor feel compelled to lie so outrageously
about his income when the records were so clearly available
to disprove his claim?

The real reason: both lacked integrity and both were selling
hype Ken Boyer Jersey , not VALUE!

People Who Lie Are Quick To Use Mass Spam Email

Because "get rich quick" is part of our heritage, many
people take a Maynard G. Krebs approach to work: WORK IS
BAAAAAAD.

Their idea of marketing is to purchase 50,000,000 spam
emails, plop in an outrageous offer Enos Slaughter Jersey , then hope that enough