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I did a quick Vincent Kompany Jersey , very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. ! Something is wrong with this picture! That's like 2 12 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on this absolute waste of paper, ink Sergio Aguero Jersey , money and time! There are some common sense points we need to look at here.

Direct mail, at 2-5%, has a totally unacceptable response rate.

Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?

The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)

Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.

If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?

Solutions? Can't think of any? Wait for my next article on April 13th.

Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at info@ Or visit the website When visiting India for work in any major metropolitan city, one can find accommodation in the numerous popular award-winning business hotels in India. Although to the ordinary traveller the difference may not be noticeable Riyad Mahrez Jersey , award winning business hotels in India are explicitly curated to meet the many needs of the travellers of work.
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Other business services that are offered include a well-equipped conference room or events room which is equipped with equipment such as projectors, conference tables and more. This facility allows the guests to host or conduct conferences and meetings with ease. Moreover, the guests who wish to host informal gatherings or meeting can also use the lounge or quiet coffee shops on site Philippe Sandler Jersey , common to luxury business & leisure hotels.
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Factors that may be irrelevant to vacationers Phil Foden Jersey , such as the proximity to business centres in the locality, accessibility to commute options, proximity from the airport and availability of business centres on the premise of the chosen business hotel, are the significant features of award-winning business hotels in India.
The amenities mentioned above can help make a business trip very relaxing and convenient. The location Oleksandr Zinchenko Jersey , facilities offered and the accessibility of the chosen award-winning business hotels in India are essential for a comfortable stay. Hence, guests should ensure they research and select the best award-winning business hotels in their chosen destination.
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